HUE Website

HUE.com integrates the established HUE brand into a consumer-based ecommerce website. Included are brand photography and product photography, multimedia features, fashion and event news, retail store-finder, full-service online store and content management system. The site supplements HUE's substantial retail store business while at the same time initiating its first foray into online sales. The ecommerce engine includes product search, large product views, email-a-friend, editable shopping cart and automated notifications for purchase, shipping and account updates. Flash features link to corresponding products and reinforce the seasonal brand message and “hot product” marketing strategies of the season. The site is updated seasonally, with new multimedia features, fashion press clippings and expanded product offerings.

Expertise: Information architecture, art direction, content management specifications, development of Flash prototype, development of Flash features, scripting in ActionScript